BBVA Corporate & Investment Banking has acted as exclusive financial advisor for Pernod Ricard, the French leader in the production and distribution of alcoholic drinks, on the sale of Caribe Cooler.
BBVA Corporate & Investment Banking has acted as exclusive financial advisor for Pernod Ricard on the sale of Caribe Cooler, the leading beverage brand in the Ready to Drink (RTD) segment in Mexico, to Bepensa, the country's number three Coca Cola bottling company.
This deal, the largest in the history of the RTD industry in Mexico, reaffirms BBVA Bancomer's leadership in the country's investment banking sector. This privileged position has earned the entity the consideration of best investment bank in Mexico by Euromoney in 2014 and LatinFinance in 2013.
In addition, this transaction represents a milestone for the various parties. For BBVA Bancomer, it is the fifth deal it advises in the Consumer & Retail sector since 2012, after transactions like Alsea, Gigante and Office Max. Since 2012, the entity has participated as financial advisor in a total of 20 deals in different industries including construction and infrastructures, energy, telecommunications, health and financial institutions.
For Pernod Ricard, the sale of Caribe Cooler brings value to an interesting asset of the company and enables it to focus on its international alcoholic beverage brands. Meanwhile, for Bepensa the sale has a significant strategic implication because it acquires a highly recognized brand with a Top of Mind of 40% and increases the diversification of its products and geographical regions.