Episode 27: DEACERO

13:35

In this episode of BBVA Greenfluencers, we speak with Gabriel Gutiérrez and Alejandro de Keijser, senior leaders at Grupo DEACERO, one of Mexico’s leading steel manufacturers. With more than 70 years of history, DeAcero has become a benchmark in circular economy and decarbonisation across the Americas.

Throughout the conversation, they share the company’s four-pillar sustainability strategy, built around Human Development, Economic Progress, Social Progress, and the Environment., and explain how DEACERO is addressing one of the industry’s greatest challenges: reducing CO₂ emissions. Today, the company has the lowest carbon footprint per ton of hot-rolled steel in North America and aims to reduce its emissions intensity by 56% by 2030.

We also explore the role of DEACERO’s supplier engagement strategy, the importance of responsible finance, and how Fundación DEACERO is helping transform thousands of lives through social programs in vulnerable communities.

Watch the full interview and learn how DEACERO is reshaping the future of steel.

• How DEACERO is leading the steel sector’s transition through circular processes and emissions reduction.
• What it takes to build a sustainability strategy across the environment, supply chain, people, and community.
• The role of responsible finance in accelerating industrial transformation.