Episode 30: González Byass

16:21

In this new episode of BBVA Greenfluencers, we travel to Jerez to discover how one of Spain’s most iconic family wineries, González Byass, blends almost two centuries of heritage with a forward-looking sustainability vision.

Mauricio González-Gordon, Chairman of the company, speaks with Jaime Marín, Head of Commercial & Retail Sustainability at BBVA, about how sustainability is deeply rooted in González Byass’s DNA — driving transformation from vineyard management to sustainable finance.

Through its “People + Planet” program, González Byass continues to achieve measurable goals in emissions reduction, circular economy, and community development, reaffirming its commitment to a sustainable legacy for future generations.

• How González Byass integrates sustainability across its business strategy, balancing tradition, innovation, and environmental responsibility.
• The key initiatives of the “People + Planet” program, with tangible progress in decarbonization, sustainable agriculture, water management, and circular economy.
• The role of sustainable finance and BBVA’s collaboration as catalysts for transformation and growth in the wine industry’s sustainable future.