Episode 36: Mahou San Miguel

12:11

In this episode of BBVA Greenfluencers, we speak with Beatriz Herrera, Director of Strategic Planning, Reputation and Sustainability at Mahou San Miguel, a 100% Spanish beverage company and the leading brewer in Spain. The conversation explores how the company is placing sustainability at the core of its business strategy through Compartimos Futuro (“Sharing the Future”), its new strategic framework designed to drive more sustainable, resilient and inclusive growth.

Throughout the interview, we discover how Mahou San Miguel is creating shared value across its entire value chain by supporting the sustainable transformation of the hospitality sector, fostering the development of the communities where it operates, and adapting to changing consumer preferences through innovation and portfolio diversification.

The episode also examines how sustainability has become a key driver of long-term competitiveness and growth, helping to strengthen business resilience, accelerate the decarbonisation of operations, and support customers, suppliers and partners in their own transition towards more sustainable business models.

In this episode, you will discover:

• How Mahou San Miguel integrates sustainability into its business and growth strategy.
• The role of innovation in responding to evolving consumer preferences.
• How a more sustainable value chain can generate positive impact across an entire ecosystem.
• Why sustainability is a key lever for enhancing competitiveness and shaping the future of the sector.