BBVA CIB Announced as Main Partner for DIRFCON ASSET 2026 in Madrid

BBVA Corporate & Investment Banking (CIB) is proud to announce that it will be a Main Partner (Partner Principal) at DIRFCON 2026, the premier National Congress of Financial Direction organized by ASSET (the Spanish Association of Corporate Financiers). The highly anticipated event will take place on November 26, 2026, at the IFEMA North Convention Center in Madrid.

DIRFCON has firmly established itself as the most significant annual gathering for CFOs, financial directors, and executives in Spain. Under the core pillars of People, Innovation, and Sustainability, the 2026 edition aims to take the pulse of the economy, explore shifting regulatory frameworks, and highlight the emerging technologies that are redefining the financial function.

What to Expect at DIRFCON 2026

The event promises an immersive experience for financial professionals looking to scale their organizations while maintaining financial control. Attendees visiting the BBVA CIB spaces can look forward to engaging in discussions surrounding:

• The Integration of AI and Automation: Exploring how new technologies are transforming everything from financial consolidation to corporate reporting.


• Sustainable Finance: Navigating the challenges and opportunities of ESG criteria, scenario planning, and long-term sustainable growth.


• High-Level Networking: Connecting with industry peers, expert analysts, and leading voices in corporate finance to share actionable insights.

The voice of financial leadership will be front and center across high-level plenary sessions, specialized technical rooms, and exclusive networking spaces. BBVA CIB experts will be on-site to share their expertise, participate in dynamic panel discussions, and explore the financial trends shaping tomorrow's businesses.

Join Us at IFEMA Madrid

BBVA CIB looks forward to welcoming clients, partners, and financial leaders to DIRFCON 2026 to shape the future of corporate finance together.