News | 17 July 2026
BBVA CIB launches Going Beyond, a new perspective on the trends shaping the future
The new initiative from BBVA Corporate & Investment Banking (CIB) will bring together clients and leading international experts to explore the major economic, technological and sustainability trends reshaping industries and markets.
Going Beyond by BBVA is a new platform created in collaboration with BBVA CIB clients and renowned international experts to examine and anticipate the trends transforming industries in an ever-evolving macroeconomic and technological landscape.
By bringing together insights and experience from leaders across different sectors, BBVA offers a forward-looking perspective on the developments shaping the future of business and the global economy. The platform connects expertise from diverse industries to generate valuable insights and foster new approaches to addressing tomorrow's challenges.
Through conversations with industry leaders, the series will explore some of the defining issues on the global economic agenda, including the energy transition, technological disruption, the infrastructure of the future, and evolving market dynamics.

Each episode of Going Beyond will combine multiple perspectives to help clients navigate an increasingly complex environment, identify emerging opportunities, and better understand the key risks and opportunities associated with these transformational trends.
Green hydrogen: from hype to a viable business reality
The platform's first episode explores one of the most promising—and widely debated—drivers of the energy transition: green hydrogen.
Through an in-depth analysis, the opening episode examines the technical, regulatory and financing challenges facing this clean technology, which is expected to play a critical role in decarbonising hard-to-abate industrial sectors.

With a strong focus on informed, high-quality journalism, Going Beyondaims to become a trusted forum for rigorous discussion of the major challenges shaping the future of industry.
Knowledge to anticipate the future
"Through this new audiovisual format, we aim to decode the complexity of today's environment and provide a global, rigorous and constructive perspective on the technological and sustainability forces that are already shaping the economy of the coming decades," says Javier Rodríguez Soler, Global Head of Sustainability and Corporate & Investment Banking at BBVA.
"At BBVA, we are committed to Going Beyond conventional financial analysis to support our clients in making strategic decisions during times of change. Our analyses are grounded in publicly available, verifiable plans and strategies."
With Going Beyond, BBVA CIB further strengthens its value proposition as a strategic partner for corporate and institutional clients by creating a platform where knowledge, business expertise and innovation come together to provide a deeper understanding of the forces redefining the global economy.

Full episodes, together with complementary materials and exclusive content related to each topic, will be available in a dedicated area for BBVA CIB clients. Executive summaries of each Going Beyond episode will also be published on the BBVA CIB website.
For further information and supporting evidence underpinning the analyses presented in the series, readers are encouraged to consult BBVA's publicly available reports and documentation on the official BBVA website.




